Everything started from a challenge
AwarenessSeptember 2015
AwarenessSept 2015
Discovery of Bea Johnson and her annual jar of non-recyclable waste. If she can do it, why not me? That's how I decided to challenge myself and started to reduce my daily waste too.
May the challenge begin!October 2015
May the challenge begin!Oct 2015
First purchase: a bamboo toothbrush. I quickly realize that the products available to reduce my waste are very rare in Hong Kong, the country I was living in for 8 years.
NO!W No Waste's launchMay 2017
NO!W No Waste's launchMay 2017
I decided to combine my web-developer skills and my new passion for waste. A year and a half later, the first zero waste e-shop in Hong Kong is born. All the reusable and biodegradable products are now available in Asia.
First appearance in publicMay 2018
First appearance in publicMay 2018
One year later, we invite me to speak about the zero waste lifestyle to a public event. There follows panels and events of all kinds to promote this new lifestyle in Asia.
TriggerDecember 2018
TriggerDec 2018
I bitterly note, after several months of events, that these products are seen as a trend and push for over-consumption (which is therefore contrary to zero waste).
Launch of the zero waste talksMay 2019
Launch of the zero waste talksMay 2019
That's why I decided to stop the online store and focus on education. I therefore propose talks in companies in order to encourage as many employees as possible.
Back to FranceNovember 2019
Back to FranceNovember 2019
After being an expat for 8 years, I'm now back to France to be closer to my values. My goal remains the same: inspiring an ecological and healthier life through talks in France and Europe, while remaining based in Paris.
First TedXFebruary 2020
First TedXFebruary 2020
First TEDx talk in Paris: How the challenge of reducing my daily waste has changed my life, and how it can change yours too.